With 32 covers upstairs including booth, bar height and window seating more dining downstairs and a small amount of outdoor seating there are ample dining options in this restaurant. The interior is designed so that you are guided down to the service area by the distinctive difference between the flooring and clearly zoned dining area. You instantly know where you are expected to go as the customer. Their messaging is clear, purposeful yet playful, their current messaging for example says “Planet Friendly” “Plant Based” and “That really good burger place.” Grey Coffee often talks about brand storytelling through a brand’s interior (& exterior) and Neat Burger is a great example of a brand providing a distinctive, considered and ‘on brand’ first impression.Īs you walk into the restaurant, there is no confusion. There is no doubt here as to what Neat Burger are offering, the brand has made use of their window space to give the customers a clear message as to what the brand stands for as well as what the brand is offering. The design of the restaurant windows allows the large globe lighting above the window seating indoors to become part of the overall aesthetic of the exterior too, this has clearly been carefully considered and definitely adds to the brand consistency from exterior through to the interior. The prominent green and pink brand colours are used here, not only on the signage but also on the geo floor tiles as well as the small amount of adaptable seating outside. The attention to details for the facade really helps to set the scene and tell the brand story as soon as you come across it. This shop front isn’t your typical ‘seen before’ exterior. The main thing to catch your eye as you come round the corner is the large floral Mural that stands out on the white shop front. The Princes Street site is just off of the bustling Oxford Street, the brand exterior is recognisable from the distinctive branding and shop front design. With a premium feel this brand strives to provide it’s customers a very different fast food experience for all. Their association with The Eden Projects means that with every product sold a tree is planted somewhere in the world. Their food concept and vision is to have a positive impact on the environment and on people too. The neat Burger brand is all about being ‘Ethical, Sustainable and Delicious’ This one of a kind restaurant, dubbed as a ‘game changer’ serves a plant based American inspired menu. Sites opening soon include Victoria, Westfield Stratford, Canary Wharf, Bishopsgate, Kings Road & Ealing. Charlie is keen to express that “ Neat Burger isn’t a chain designed for Vegans or Vegetarians, it is designed for all – a totally plant-based concept breaking the stigmas of plant-based.” Brand ambassador Lewis Hamilton alongside other recognised investors are championing it’s success and with 4 current sites and 6 planned openings the brand is set to grow exponentially. Lewis Hamilton collaborated with The Cream Group’s Charlie Allen and Beyond Meat’s Tommaso Chiabr to develop the Neat Burger brand. Neat Burger is a completely plant based fast food restaurant taking the London fast food and plant based scene by storm. Having first engaged with the brand online – like we do with so many brands today – we were intrigued to visit their brand environment and to visit Neat Burger in person and see how this experience compares. Having discovered this brand on Instagram months back we have been keeping up to date with their social content and learning more about the brand online. One of Grey Coffee’s most recent trips took us to London and specifically to Neat Burger.
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